SPARKLE by KAREN CHAN is HK’s first and only cultural creative Chinese chic fashion brand to be awarded HK Top Brand Award & Milan Best Fashion Designer Award. Specializing in young vibrant east-meets-west wearable art with iconic HK elements, the brand is dedicated to the revival of the ICH of cheongsam, combining Intangible Cultural Heritage x Art x Culture to tell The Story of HK to the world through fashion. Collaborating with HK Museum of Art, HK Heritage Museum, HK Museum of History, Intangible Cultural Heritage Office, and Sam Tung Uk Museum for five consecutive years, to transform their priceless art and cultural collections into pattern fabrics. The brand has also participated in over 35 international fashion weeks, including those in HK, Milan, Paris, New York, London, Los Angeles, Seoul, Bangkok, Shanghai, Shenzhen, and Macau.