fresh is a lifestyle beauty brand that creates everyday indulgences to transform your skin and connect you to the world. The brand was founded in Boston in 1991 by Lev Glazman and Alina Roytberg, who were the first to combine natural remedies from around the world with sensorial experiences for the skin. Today, fresh is a global company offering skincare, lip care, bodycare, and fragrance guided by a sustainable vision for our people and planet. An LVMH maison since 2000, fresh is headquartered in New York with a retail presence in over 25 countries. At fresh, we believe that skin has instinctive desires that are motivated beyond appearance. Because of this belief, we exist so you feel good in your skin and we embrace a fresh new world around you.