i.t blue block, a brand new fashion concept space developed by i.t, offers fashion and apparel, food and beverage, lifestyle and homeware, footwear and accessories, and outdoor gear under the same roof. The store features international fashion labels including as know as de base, BEAUTY&YOUTH UNITED ARROWS, carhartt WIP, FRED PERRY, JOURNAL STANDARD relume, mercibeaucoup, and STYLENANDA, among others. Meanwhile, it also boasts a string of outdoor brands such as DANTON, karrimor and snow peak, as well as Korean cosmetic heavyweight 3CE and fragrance-maker Soohyang. Together with J.S. Foodies, the American-style restaurant originated from Japan, i.t blue block provides one-stop shopping experience for customers.