Since Shiseido was found in 1872, the pursuit of ‘A Lifetime of Beauty’ has been the vision and the goal Shiseido pledges to fulfill for customer. Shiseido’s corporate philosophy of providing “hospitality” (“Omotenashi” in Japanese), has been at the heart of Shiseido since its inception, providing the most professional and premium service and beauty solution to each of their customer. Over the past years, Shiseido has remained true to this vision by offering unsurpassed products and superior service, which has been assured by support from customers and media and also by acquiring numerous beauty awards.