Weekend Max Mara was born in 1984 proposing a style for MaxMara women in their free time. When women’s way of life evolved, they needed more comfortable clothes not only for weekends but also to make their daily lives easier and enjoyable. Weekend is casual life, comfort and informality. It’s a new sportswear: clothes for everyday as well as outfits for special occasions or working days. Collections are fun, elegance, comfort, style and trend at the same time. It’s a classic concept with a touch of glamour in timeless and enduring items.